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1997 – 2001                  BSc. (Hons) Business and Management Studies – 2:1

University of Bradford, UK

1994 – 1996                  A-Levels – Business Studies (A), Geography (B) and English Literature (B)

Netherhall Sixth Form Centre, Cambridge, UK

1989 – 1994                  GCSE’s 9 A*- C grades, The Netherhall School, Cambridge, UK


During my career I have organised large-scale international events in the UK, Middle East, and Asia; directed events attended by over 2,000 paying delegates; managed high-profile sporting events; and developed successful industry driven conferences. I have a high level of expertise in the following areas:

  • Topic generation, research and programme development
  • Developing and managing industry-led initiatives including women in leadership, youth programs, startups, awards
  • Managing partnerships with advisory and technical committees and industry associations
  • Speaker acquisition and management
  • Budget setting, forecasting and P&L management
  • Developing content driven sponsorship opportunities
  • PR / Media relations
  • Marketing, copy writing and communication planning (in traditional, digital and social media)
  • Setting up online payment and registration platforms
  • On-site event management
  • Post-event reporting and recommendations


May 2011 – to date    Consultant

I have worked as a consultant in the capacity of Programme Director, Event Director, Conference Manager and Project Manager for a number of leading event organizers, associations and multinational organizations.  My projects to date include:

2019 Events

Dubai World Trade Centre

  • Conference Director for the Gulfood Innovation Summit, part of the world’s largest food trade event

Petroleum Economist

  • Conference Director for the GCC Energy Strategy Forum in Kuwait, co-hosted with Kuwait Petroleum Company


2018 Events

Haymarket Media

  • Conference Director for Chartered Institute of Procurement & Supply (CIPS) Annual Conference – MENA, Dubai & Australia


2017 Events

Middle East Energy Events (ME3)

  • Programme Director for MEPEC 2017 (Middle East Process Engineering Conference), Bahrain
  • Conference Manager for CCPS – MEPSC 2017 (American Academy of Chemical Engineers Middle East Process Safety Conference)
  • Project Manager for MEPEC Industry Initiatives: ICZ (Innovation Commercialization Zone), LEWAS (Leadership Excellence Women Awards), ChemMe Youth Programme

Dubai World Trade Centre (DWTC)

  • Conference Director for CABSAT

Mazeej Events

  • Event Director for the International Pipeline Coating Conference (IPCC)

2016 Events

Gulf Business (Motivate Publishing)

  • Event Director for Toshiba Middle East Medical Forum

Dubai World Trade Centre (DWTC)

  • Conference Director for CABSAT

Mazeej Events

  • Event Director for the International Pipeline Coating Conference (IPCC) 2016


Conference Producer for 2nd Global Oil & Gas South East Europe and Mediterranean Conference & Exhibition

Middle East Energy Events (ME3)

  • Conference Manager for Ethylene Middle East Technology Conference (EMET) 2016, Bahrain

2015 Events

Dubai World Trade Centre (DWTC)

  • Conference Manager for GITEX & GISEC

Mazeej Events

  • Event Director for the International Pipeline Coating Conference (IPCC) 2015

Middle East Council for Shopping Centres (MECSC)

  • Event Director for RECon MENA & ICSC (International Council of Shopping Centres) regional awards programme


  • Conference research and programme development for Women in Energy Programme for ADIPEC

2014 Events

Turret Media

  • Marketing Consultant for: GCC Municipality Conference (Department of Municipal Affairs), Abu Dhabi & Abu Dhabi Road Safety Conference (Abu Dhabi Municipality)


  • Arabian Banking & Technology Conference, Bahrain

Oman Expo, Oman

  • Oman Future Buildings Conference & The Big Show

Clarion Events, The Energy Exchange

  • Conference Manager for Operational Excellence for Oil and Gas sector Middle East 2014
  • Green Build research project

2013 Events

Clarion Events, The Energy Exchange

  • Petchem Arabia 2013
  • Middle East Downstream Week 2013

DMG Events Middle East

  • Machine to Machine Forum 2013
  • Facilities Management (FM) Expo 2013

MEED, EMAP Middle East

  • 15th Annual Project Finance Summit 2013

2012 Events

MEED, EMAP Middle East

  • Libya Oil & Gas Focus Day 2012
  • Middle East Water & Wastewater Conference 2012
  • 3rd Annual Middle East Brownfields Forum

Clarion Events, The Energy Exchange

  • Petchem Arabia 2012

REED Exhibitions

  • Confidential research project

IIR Middle East, UAE

  • Contact Centre Forum

World Bank Group, International Finance Corporation, UAE

  • Making Global Connections 2012: International Private Education Conference, Dubai

2011 Events

United Business Media (UBM), UAE

  • Building Future Education 2011 conference (BFE MENA), Abu Dhabi

Jan 2009 – July 2010    International Conferences & Exhibitions LLC. (IC&E), UAE


IC&E was founded in 1985 and organizes exhibitions in the Middle East and Asia including GETEX (the Gulf Education & Training Exhibition) and OGS (the Arab Oil & Gas Show)

  • Launch and develop IC&E’s Conference Division overseeing all departments including marketing, sales and operations
  • Established The Global Forum on Technology in Education
  • Manage annual event budget of $190,000 to ensure achievement of revenue and sales targets are met within timeframes
  • Project managed large scale events including TESOL Arabia annual conference attended by over 2,000 paying delegates
  • Implement sales targets and marketing plans for conferences and seminars
  • Activate marketing and PR campaign for each event including copy writing for all marketing collateral
  • Develop new business for managed events with trade associations and government organizations

Feb 2008 – Jan 2009     IQPC Middle East – Dubai, UAE


IQPC is one of the world’s leading organisers of conferences, seminars and in-house training programmes delivering over 2,000 events each year.

  • Managing project teams consisting of sales, marketing and operations for over 20 annual events including Leaders in Islamic Finance and Institutional Investments Summit
  • Research and evaluate conference topics to identify and generate profitable market sectors for new events and to grow existing event portfolio
  • Coordinate all phases of the project management cycle for multiple events from launch phase through to onsite event management
  • Marketing: Control divisions’ annual event budget of $250,000. Plan and activate marketing campaigns for each event.  Proof reading and copy writing marketing event material
  • People Management: hiring, training and performance management of 3 Conference Managers
  • Support sponsorship sales team by providing strategic direction, and attending client sales meetings

Sept 2005 – Feb 2008    IIR Middle East – Dubai, UAE


IIR is part of the Informa Group, the world’s largest Exhibitions & Events Company with a global network of 45 businesses units employing over 8,000 people

  • Produced large scale events including Cityscape Dubai, Cityscape India, Retail City and Arab Health Abu Dhabi
  • Generating market driven and profitable conference and training course programs with minimum gross profit margins of 50%.
  • Researching and evaluating conference topics and analyzing industry trends across the Finance, Real Estate, and Marketing sectors
  • Marketing: Manage annual conference budget of $170,000. Develop and activate media plans for each event and oversee onsite marketing.
  • Copy writing of all marketing material including conference brochure, conference website, e-shots, sales letters, and press releases
  • Building partnerships with industry associations and the media both regionally and internationally.
  • Acquisition of high level speakers both regionally and internationally and continuous networking and communication with existing and potential speakers.

May 2004 – Sept 2005   St Martin’s Magazines Plc – London, UK


St Martin’s Magazines publish Country Illustrated, Hunting and Country Club UK magazines

  • Managing travel, restaurant, hotel, and theatre promotions for society membership magazine Country Club UK. Negotiating exclusive hotel rates for Country Club UK members
  • Event Management: Organising membership events such as polo, horseracing, gala dinners, and business and lifestyle seminars
  • Marketing: Increase membership through planning and activating advertising & PR campaigns. Create direct mail campaigns to existing members.  Manage annual promotions budget and produce quarterly revenue reports.
  • People Management: Managing team of two Promotions Negotiators. Training staff on travel promotions, and organising staff incentives and hotel visits
  • PR: Representing Country Club UK at media events, venue launches and exhibitions. Sourcing editorial for top sporting events such as Wimbledon, Henley Regatta, Six Nations Rugby, and Royal Ascot

Dec 2001 – May 2004    Newmarket Racecourse – Suffolk, UK


Newmarket Racecourse is the home of British horseracing, established in 1809 with the world famous 2000 Guineas race

  • Sales: Promoting and selling race sponsorship. Generating new business through pro-active selling and repeat business though client relationship building and corporate entertaining. Key account management of high profile clients such as UAE’s Godolphin stables
  • Marketing: Producing corporate hospitality brochures, direct mail campaigns, visitor promotions, marketing literature for Newmarket Nights, and co-coordinating live music acts.
  • Event Management: Organising corporate dinners, weddings, and conferences. Coordinating with suppliers, speakers and racing celebrities. meeting customer requirements, and after-sales service to gain customer loyalty

© Copyright by Hannahcapstick. All rights reserved.

© Copyright by Hannahcapstick. All rights reserved.